It is well known that it is not enough for a good ranking to only have an optimized website for the keywords. More important are links from other sites to your website. There are different types of links and it is always clever to understand a little bit about it.

If you find a site with witch you want to exchange links contact the webmaster and offer him a link from your website. You get a backlink pointing from his website to your site if he agrees. Those links are reciprocal links or Two Way Links. You should make sure that you get links from related websites, it will be better loved by Google. The best links are links from your competitors because they are most related. But you would rather sell your own product and do not want to advise the product of your competitors. more..Getting Backlinks

Two Way Links don’t boost your ranking significantly in Google, of course they are better than no links. Google loves One Way Links. Thats a link pointing from the other website to your website, and you don’t link back to the other website. You can get such links from web directories. But they are not very important for search engines. One Way Links would be of course again the best of a competing site because they are very related. But nobody wants to link to your website and get nothing in return.

But if you have 2 partners B and C, you can proceed differently. You (A) link to B and B links to C and not back to A. C gets a link from B and in return links to A. All are linked in a triangle: A -> B -> C -> A. Everyone gets an incoming link, however for which there is no direct outgoing link. Search engines evaluate each incoming link as a one-way link. This is the best for your ranking. more..increase your pagerank with LinkNetworks

So with intelligent linking you can achieve better ranking if you have many websites. What do you do, if you have only one ore a few sites. The answer for this are Link Networks. Thousands of sites of the members are linked together. For a moderate monthly fee, the three- or polygonal linking takes place over the network. more..getting many backlinks